Marketing firms from across the world understand how crucial it is to sell clients and targeted audiences alike on the benefits of a product or service. In a world in which consumers and shoppers continue to become more selective in their habits – largely due to increased competition and availability – outlining what a person or business can expect to gain is paramount. Capital’s top-level marketing strategies revolve around providing benefits and results to their clients on a consistent basis, but professional firms understand the need to periodically reconnect with clients on important topics. Recently, Capital announced in a sit-down with clients which benefits can expected with consistent direct marketing efforts.
Many forms of direct marketing offer the ability for brands and businesses to experiment with new ideas in a way that other forms of marketing might not, according to Capital’s President Mike Rosenberg “Convincing retailers and suppliers to stock a specific product can be a time-consuming and expensive endeavor that does not always pan out”, he said. “If a client wishes to market a particular product when a retailer is not willing to take the risk, then direct marketing approaches allow them to do just that without delay”. Particularly in regards to untested consumer audiences, direct marketing makes it possible to inexpensively reach individuals to see if such audiences are receptive.
Direct marketing also provides brands and clients with the ability to very accurately measure conversion rates, which was a key point that Capital illustrated in its conference call with clients. In addition, it becomes much easier to interact directly with potential customers and consumers in a variety of ways. Not only can brands communicate and follow-up with those who purchase products and services, but surveys and consumer feedback can be solicited from the general population in a much easier way.
Some marketing firms have shifted away from direct marketing tactics due to the influence that web-based marketing and digital marketing now provide in order to reach new markets. Established and qualified marketing firms like Capital understand that no marketing effort should place all of its eggs in one basket; a variety of marketing approaches generate the most diversified and successful results. Capital and other firms will continue to consult with clients on a regular basis in order to ensure that clients are abreast of all potential strategies in an ever-changing marketing dynamic.